dynamicAd(0);
Abstract: The dynamicAd.agi module is designed to let LayerZero identify, authenticate, and replace live ad spaces in real time. At its core, the system recognizes genuine ad placements on media platforms, determines their timing and dimensions, and then renders new visuals that adapt to each viewer segment. This allows advertising to shift from static, one-size-fits-all slots into dynamic, context-aware surfaces controlled with precision.
The first deployment envisioned is in sporting events, where ad inventory is highly visible and easy to segment. Arena-level displays — such as the panels around a boxing ring, a UFC octagon, or perimeter boards in soccer and basketball — can be programmatically updated so that different audiences see tailored ads in the same broadcast. This makes live sports an ideal testbed for aligned, transparent, and monetizable dynamic advertising at scale.